People first: Talent is the core competitiveness of enterprise.  
Insisting on talent concept of “people first” and principle of “appoint people by abilities”;
Create comfortable and harmonious work environmental;
Arouse subjective initiative and creative power of all staffs;
Lay emphasis on improvement of all employees;
 
Moral-talent components
Pay attention to both moral character and professional literacy;
Practice and train all staffs in work;
Self-improvement of employee at each position;
Help them to complete career planning in order to meet new opportunities and challenges;
 
Team
There are professional staffs in full process, including, operation, management and marketing.